Modern companies face a number of challenges in performing their activities. The business environment in which they operate is characterized by dynamics, intense competition and a high degree of uncertainty and risk. Fluctuations in market demand are becoming larger and more unpredictable, and competition between goods and services offered in these markets is intensifying. All these factors require companies to take the necessary action to adapt to new conditions. The production of goods and the provision of services that customers want requires companies to pay increasing attention to their resource availability – in terms of design, production and transportation of products of suppliers, as well as their own production and distribution to customers. At the same time, they must constantly answer the question of what their end customers are really looking for. Therefore, in order to be able to run a successful business, companies need to be more and more closely connected with their business partners – suppliers and customers.