Marketing in tourism

9,00 лв. вкл. ДДС

Автор: Николай Цонев
ISBN: 978-954-644-695-4
Издател: ИК – УНСС
Издадена: 28.10.2014 г.
Брой страници: 186
Размер:  20,0 х 14,5 см.
Корица: Мекa
Език: Български


The book applies modern interpretation of marketing in tourism industry. The purpose of the book is to integrate the potential of Bulgaria as a tourist destination with European good practices and standards through a successful marketing strategy. Special attention is paid to the consumers’ behaviour, tourism market and the development of effective marketing mix in tourism. The topics and discussions on product, price and distribution policy are also analyzed.


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